Making 2025 your best year yet for your pet care business

Every January brings a fresh wave of motivation, but lasting business growth takes more than setting ambitious goals. It requires honest reflection, intentional planning, and the discipline to follow through when the excitement of a new year fades.

In this webinar, PetPocketbook welcomes Michelle Kline, founder of DogCo Launch and former owner of a pet care business that grew to 25 team members and more than 600 clients before being sold in 2023. Michelle shares the same planning framework she teaches inside her coaching programs, helping pet care business owners evaluate the previous year, identify what is holding them back, and build a stronger foundation for sustainable growth.

Rather than focusing on surface-level resolutions, Michelle encourages business owners to perform a complete "business audit," examining how they spend their time, where their money is going, and whether their daily habits support the business they want to build. She shares practical strategies for time tracking, financial organization, goal prioritization, and creating an environment that makes success easier instead of harder. Along the way, she offers actionable advice on everything from reducing unnecessary expenses and improving productivity to reviewing labor costs and building systems that create more freedom as your business grows.

The webinar also dives into one of the biggest challenges entrepreneurs face: maintaining momentum when things get difficult. Michelle discusses developing resilience, embracing failure as a learning tool, investing in new skills, and creating meaningful rewards that keep you motivated throughout the year. The session concludes with an extended Q&A covering marketing on a limited budget, referral strategies, hiring, scaling a team, client onboarding, leadership, and operational best practices for growing pet care businesses.

Whether you're looking to grow your revenue, improve profitability, build a stronger team, or simply run a more organized business, this webinar provides practical ideas you can begin implementing immediately.

In this webinar, you'll learn

• How to conduct a year-end audit of your time, finances, and business habits.
• Practical ways to improve productivity and eliminate time wasters.
• Financial best practices for budgeting, cash flow, savings, and managing labor costs.
• How to build the mindset and resilience needed to achieve long-term business goals.
• Why small, consistent improvements often outperform dramatic changes.
• Creative marketing ideas that don't require a large advertising budget.
• Strategies for building systems that make your business easier to scale.
• Michelle's answers to common questions about hiring, referrals, meet-and-greets, leadership, and team management.

Watch the webinar

Watch the full webinar below to learn how to evaluate where your business stands today and build a practical roadmap for making this your strongest year yet.

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Suggested timestamps

• 3:30 – The four-part framework for planning your year
• 6:00 – Auditing your time, finances, and priorities
• 10:30 – Time tracking and productivity strategies
• 17:45 – Financial planning, savings, and managing expenses
• 25:45 – Labor costs and business financial health
• 28:15 – Building an environment that supports success
• 30:15 – Developing resilience and staying committed
• 36:20 – What will it take to reach your biggest goals?
• 42:15 – Learning from failure and continuous improvement
• 47:00 – Creating meaningful rewards and motivation
• 50:30 – Live Q&A: Marketing, referrals, hiring, scaling, and leadership