Our why

PetPocketbook has always been about more than software. It's about helping the people behind pet care deliver the exceptional experience every pet and pet parent deserves.

It all started with one dog.

Hi, I'm Diana 👋

PetPocketbook started with my dog, Remington. Like so many pet parents, I was looking for great pet care from professionals I could trust. What I didn't expect was to discover an industry full of incredible professionals doing amazing work with tools that weren't built for them.

I couldn't stop thinking about it. So I started talking to as many pet care professionals as I could across Boston, often with Remington happily walking or riding the T beside me. I asked countless questions about their businesses, the challenges they faced, and what would actually make their lives easier.

The more people I met, the more I admired the passion, care, and dedication they brought to their work every day. They deserved tools that worked just as hard as they did.

That was how PetPocketbook began.

Simple. Intuitive. Powerful.

From day one, we've believed that software should be intuitive to learn, simple to use, and powerful enough to grow with your businesses—without ever feeling overwhelming.

Every feature starts by understanding the real problem it's solving. Sometimes that means building something new. Other times, it means saying no even when people have asked for it.

Because running a pet care business is already hard enough. Your software should be one less thing to worry about.

Our team

Meet the people building the software, answering your questions, and cheering you on along the way.

Diana Akelman

CEO & Co-founder

Mom to Siberian Husky, Remington. Board member @BARC Boston. Avid fan of all things fluffy

Dave Barner

Lead Mobile Engineer

Dad to rescue dog, Odie. Loves dog park trips, new recipe development, coding mobile solutions, new records, and amazing coffee

Emma Leyne

Sales Lead

Dog aunt to Charlie and Max. Avid traveler who loves reading and outdoor adventures.

Lillie McLeod

Customer Success Lead

Dog mom to choco mix rescue, Sally, and Saint Bernard, Guava. Happiest by the ocean, always looking for rainbows, and will never say no to ice cream!

Alex Nauffts

Customer Growth Manager

All about sunny weather, great restaurants, and movie nights. His cat, Manola, loves hanging in the backyard and acting like she runs the place.

Russell Stern

Technical Advisor

Dad to Goldendoodle fen. Board member @BARC Boston. Accomplished woodworker & Rock Climber

Nate Thompson

Senior Software Engineer

Pawrent to Maine Coon, Rammus, and Lynx Point Siamese, Dylan. Obsessed with space, coffee, and Harry Potter.

Nicole Tucker

Marketing Lead

Mom to Golden Retriever, Ruby. Amateur Baker, dedicated reader and lover of the outdoors

Ready to get started?

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