How to get 100 dog walking clients in 6 months

Growing a pet care business isn't about trying every marketing tactic or offering every possible service. Sustainable growth comes from understanding exactly who you serve, building a brand that speaks directly to those clients, and focusing your marketing efforts where they'll have the greatest impact.

In this webinar, Michelle Kline, founder of DogCo Launch and former owner of a pet care business that grew to 25 team members and more than 600 clients, shares the real-world strategy behind one of her biggest business experiments: a challenge to gain 100 new recurring dog walking clients in six months. While she ultimately reached 89 new clients, the lessons she learned became the foundation for the growth strategies she now teaches pet care businesses across the country.

Rather than relying on random marketing tactics, Michelle explains how she narrowed her focus by niching her business around dog walking, identifying her ideal customer, researching her local market, and selecting just three core marketing channels to drive consistent growth. Along the way, she discusses why niching often makes businesses easier to scale, how strong branding attracts the right clients, and why understanding your community is one of the most valuable marketing exercises you can do.

The webinar also covers practical topics like measuring marketing performance, improving your Google Business Profile, generating more referrals, using Instagram intentionally, and preparing your operations before accelerating growth. Michelle is equally candid about the mistakes she made, including growing faster than her systems could support and overlooking opportunities to maximize client retention alongside acquisition.

Whether you're looking to grow your dog walking services specifically or simply want a smarter approach to attracting more pet care clients, this webinar offers practical frameworks you can begin applying immediately.

In this webinar, you'll learn

• Why niching your services can make your business easier to market and scale.
• How to identify and research your ideal pet parent.
• The importance of branding and becoming known for a specific service.
• How to set measurable growth goals and track progress.
• Ways to improve your Google presence and generate more reviews.
• Referral and partnership strategies that drive consistent client growth.
• How to choose marketing channels that align with your ideal customer.
• Why strong systems and client retention are just as important as acquiring new business.

Watch the webinar

Watch the full webinar below to learn how one focused marketing strategy helped generate 89 new recurring dog walking clients and how you can adapt the same principles to grow your own pet care business.

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Suggested timestamps

• 2:20 – Michelle's business growth story
• 6:00 – Why niching creates stronger businesses
• 14:20 – Building a brand clients immediately understand
• 21:00 – The 100-client challenge explained
• 24:00 – Breaking big goals into measurable metrics
• 26:15 – Is your business ready to grow?
• 32:15 – Researching your ideal client and local market
• 42:15 – The three marketing channels that fueled growth
• 47:55 – Improving your Google Business Profile
• 53:00 – Referral partnerships that actually work
• 57:40 – Results, lessons learned, and key takeaways
• 1:01:15 – Live Q&A on scaling, operations, staffing, and client retention