Goal setting and accountability for pet care businesses

Setting goals is easy. Following through is where most business owners struggle.

In this webinar, Nicole Gagnon of PetPocketbook is joined by Eliza Burr, The Pet Business Coach, to share a practical goal-setting framework designed specifically for busy pet care professionals. Instead of creating ambitious annual goals that quickly get pushed aside, Eliza introduces the 12 Week Year methodology, a proven system that helps business owners stay focused, measure progress, and make meaningful improvements in shorter, more manageable timeframes.

Throughout the discussion, Eliza explains why traditional annual goal setting often falls short and how breaking large objectives into smaller, actionable tasks can dramatically improve follow-through. She walks through creating SMART goals, prioritizing the initiatives that will have the biggest impact on your business, and tracking weekly progress without feeling overwhelmed. One of the biggest mindset shifts is learning that success doesn't require perfection. Instead of striving for 100% completion every week, the framework encourages consistent progress that builds momentum over time.  

The conversation also explores something many goal-setting conversations overlook: making sure your goals align with your values and the reason you started your business in the first place. Eliza shares how understanding your "why," recognizing your strengths, and documenting repeatable systems can help reduce burnout while creating a business that's easier to manage and scale. Whether you're planning for business growth, preparing to hire, improving operations, or simply trying to work more intentionally this year, you'll leave with a practical framework you can start using immediately.

In this webinar, you'll learn

• Why traditional annual goal setting often fails.
• How the 12 Week Year framework helps you stay focused and make consistent progress.
• How to create SMART goals that are realistic and measurable.
• How to break big business goals into manageable weekly action steps.
• Why tracking progress is more important than striving for perfection.
• How aligning your goals with your values and long-term vision can help prevent burnout.
• Practical ways to prioritize operations, systems, and business growth over the next 12 weeks.

Watch the webinar

Watch the full webinar below to learn a practical goal-setting system that can help you make more progress in the next 12 weeks than many businesses accomplish in an entire year.

‍

Suggested timestamps

• 5:45 – Why traditional goal setting doesn't work
• 9:50 – Introduction to the 12 Week Year framework
• 12:30 – Choosing the right business goals
• 15:20 – Building SMART action plans
• 18:15 – Mapping tasks across your 12-week plan
• 21:15 – Tracking progress and the 85% rule
• 30:20 – Aligning goals with your "why"
• 37:20 – Best goals for pet care businesses to focus on first
• 40:00 – Creating boundaries and preventing burnout
• 42:20 – Using systems and SOPs to build a scalable business
• 48:00 – Q&A: Hiring goals, employee avatars, and business planning